Fatina Dreams, represented by Chocolate Rain, has announced two new partnerships–Poolebeck has signed on to create a gift line, and licensing agency Active Merchandising will represent the brand in Germany, Austria and Switzerland.
Poolebeck, a U.K. company specializing gift programs, will produce a line of Fatina Dreams bags, accessories, gifts and cosmetics.
“We immediately recognized this potential for Fatina Dreams,” says David Rampling, commercial director, Poolebeck. “With such enchanting artwork and a strong recycling message, along with the expanding roster of quality partners, we think it has all the ingredients to be an outstanding lifestyle brand.”
Active Merchandising, a brand development specialist in the German, Austrian and Swiss markets, will take the reins for Fatina Dreams in this area.
“Fatina’s desire to keep treasured memories by making old things into new will resonate instantaneously amongst tweens and teens here,” says Anita Van Esch, owner and merchandising agent, Active Merchandising. “Through design- and fashion-oriented products I am sure she will be a big success in this region.”