NBCUniversal’s innovative series “Fashion Star” premiered March 13, with original merchandise launching at retail at Macy’s, H&M and Saks Fifth Avenue the next day. Initial reports from retailers are “exceeding expectations,” says a spokesperson for Macy’s. A dress from the collection, which debuted at H&M, sold out in 15-minutes, says NBCUniversal.
“Fashion Star” pits hopeful fashion designers against each other for a chance to debut their line at retail. Last week’s episode found contestants designs available for purchase in store and online immediately following airing.
According to NBCUniversal, Macy’s buyer Caprice Willard purchased the most items of the night, with a total of three purchases from the designers.
Hosted by Elle Macpherson, “Fashion Star” scours the country for the next big name in fashion design. Contestants are then mentored by celebrity personalities Jessica Simpson, Nicole Richie and John Varvatos. The second episode of “Fashion Star” aired last night.