FAO Unveils Toy Gallery

To celebrate its 150th anniversary, FAO Schwarz has unveiled a special gallery in its New York City flagship store, “A Gallery of Historic Toys,” featuring prototype, original and early editions of iconic toys alongside items from the FAO Schw

April 6, 2018

FAO Unveils Toy Gallery

 "Founder Frederick August Otto Schwarz created his beloved store 150 years ago as a theater for the industry to showcase items in a way that would engage consumers, while introducing them to new products from all over the world," says Lisa Harnisch, senior vice president, general merchandising manager, Toys 'R' Us, U.S. "From the original baby carriage to Steiff teddy bears to the first-ever Nintendo Entertainment System, FAO Schwarz has brought thousands of unforgettable toys to market, evolving from a purveyor of extraordinary products to a must-see retail destination."

 The gallery features more than 25 vintage versions of toys including a 1905 Richard Steiff Teddy Bear, first edition

Hot Wheels Cars, Hello Kitty’s first U.S. products and a 1982 hand-sewn Cabbage Patch Kid.

Featured products, listed in alphabetical order, include:


• Cabbage Patch Kids (1982 and 1983) from Original Appalachian Artworks

• Easy-Bake Oven (1964) from Hasbro

• Etch A Sketch (1960) from The Ohio Arts Company

• FAO Schwarz sales ledger (1909)

• FAO Schwarz catalogs (1928 – 2011)

• G.I. Joe action figures (1964 and 1982) from Hasbro

• Hello Kitty (1976) from Sanrio

• Hot Wheels cars from Mattel

• Little People (1985) from Fisher-Price

• Mighty Morphin Power Rangers Megazord (1993) from Bandai America

• Monopoly (1935) and Battleship (1967) from Hasbro

• Mr. Potato Head (1972) from Playskool


• Original Barbie doll (#3) and original Ken doll from Mattel (1961)

• Play-Doh Fuzzy Pumper barber and beauty shop (1977) from Hasbro

• PLAYMOBIL figures (1974) from PLAYMOBIL

• Razor A Scooter (2000) from Razor USA LLC

• Richard Steiff Bear (1905) from Steiff

• Silly Putty (1950) from Crayola

• Slinky (1950)


• Tamagotchi (1997) from Bandai America

• Tickle Me Elmo (1996) from Tyco

• Town Plan (1955) from The LEGO Group

• Tournament Yo-Yo (1960s) from Duncan

• Transformers action figures (1984) from Hasbro

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