After trimming the windows of its Fifth Avenue store with lighted versions of its iconic toy soldier, FAO Schwarz unveiled its Christmas toy display and shipped its 2011 Ultimate Holiday Collection catalog.
This year's collection includes product presentations from Mattel, Disney, Sanrio, Paul Frank and more iconic brands, fashion, baby products and specialty toys.
The 40-page book features FAO Schwarz collectibles, over-the-top toys, playthings, Lionel Trains, life-sized plush animals and baby items. Customers can view the entire catalog online on Friday.
Additionally, the store is now accepting cash contributions to benefit the Marine Toys For Tots Foundation through Christmas Eve. To help celebrate the partnership, FAO Schwarz will host a kickoff for the program with Marine representatives greeting shoppers Dec. 1 and 2.
“For New Yorkers and tourists alike, a special part of any holiday season is a visit to see the amazing toys at FAO Schwarz,” says Richard Barry, vice president, general merchandising manager, Toys 'R' Us. “To offer a preview of the wondrous playthings featured in our world-famous store, The 2011 Ultimate Holiday Collection catalog takes customers on a magical journey of the unique items available this year, from classic playthings to limited edition items.”