The browser-based, multiplayer game allows players to create their own “Family Guy” character and explore a virtual Quahog as they interact with show characters and other players while engaging in a quest. Although the game is free-to-play, in-game cash and “clams” can be earned and purchased to advance gameplay and further customize characters.
"‘Family Guy Online’ is hilarious and so much fun. This experience is a digital extension of the television show which captures the best elements of the television show and combines them with multiplayer gameplay," says Gary Rosenfeld, senior vice president, interactive games, Twentieth Century Fox Consumer Products.
The game is scripted by “Family Guy” writers and voiced by the series’ talent.