Both Transformers and G.I. Joe will see a line of boys watches and clocks. F.A.B. Starpoint also is creating backpacks based on the Transformers.
The products will arrive for back-to-school at Target, Walmart, Kmart, Toys"R"Us, JCPenney and Sears.
"These are solid properties with authentic heritage and a positive message that resonate with young boys," says Steve Russo, president and chief executive officer of F.A.B. Starpoint. "Our product innovation and retail penetration allows us to provide Transformers and G.I. Joe an incredible launch opportunity."
will hit theaters on June 24, while
arrives on Aug. 7.
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