The Extreme Sports Company, the brand behind The Extreme Sports TV Channel, has launched its merchandising program at the start of the company's planned international expansion. The company has signed back-to-school license agreements with Palphot in Israel, Sun Ce in the Middle East, Artimbal in Portugal and Montichelvo in Spain.

"We are delighted to have launched our back-to-school licensing program so successfully," says Rebecca Pearson, licensing manager at The Extreme Sports Company. "Our partners are all market leading and have fantastic reputations for really understanding brands and translating them into high-quality, well-designed products."

The Extreme Sports Company was founded by Al Gosling in 1995 and is an innovative licensing company that owns the Extreme brand, one of the world's leading youth sports brands. It also founded The Extreme Sports Channel, which broadcasts across 58 countries and 48 million homes. The Extreme Sports Company is actively looking for Pan-European licensees to work with across five main product categories: technical and lifestyle apparel, underwear, personal care, back-to-school and drinks.