Extreme Mob Hits U.K. and Greece

"The Extreme brand is young, fresh, exciting and experiencing fantastic growth," says Al Gosling, Extreme Group chief executive. "We are in touch with today's 'discoverers'—people who go out and partake in adventure activities—and 'dreamers'—those who sit at their desks and dream about adventure activities. These groups demand revolutionary, cutting-edge and functional products that deliver. Extreme is developing this with new and exciting products such as the Extreme Mob protection range."