Expert Insight Into Building a Fashion Success Story

The Advanstar Licensing Group will be hosting an exclusive roundtable at MAGIC Marketplace. Prominent brand licensing and apparel executives will address the importance of brand extensions and how they are utilized in retail marketing and merchandising to drive traffic, enhance customer satisfaction and improve the shopping experience. Exclusive case studies, including Glee and Twilight, will provide practical insight that will help attendees build future business strategies.