License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Exim to Rep 'Matt Hatter' in LatAm

Platinum Films has tapped Exim Licensing to represent its series "Matt Hatter Chronicles" in Latin America.

Platinum Films has tapped Exim Licensing to represent its series “Matt Hatter Chronicles” in Latin America.

Platinum Films plans to work closely with Exim to develop a comprehensive licensing program that will roll out across South America in 2014. Exim’s digital division, Exim Technology, will support the product launch with a digital campaign that will include mobile promotions, social media events, advergaming and an augmented reality mobile app.

The South American program will follow the U.K. roll out, which is planned for this year and is being spearheaded by ITVS GE. ITVS GE represents “Matt Hatter Chronicles” in the U.K., Eire, Australia and New Zealand.

“We are delighted to be representing ‘Matt Hatter Chronicles’ in LatAm,” says Celso Rafael, executive vice president, Exim. “This dynamic property has enormous L&M potential and will be a key focus for Exim this year as we implement a comprehensive 360-degree, cross-platform strategy to establish Matt Hatter as the hottest boy’s brand in the market, further replicating its international success.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish