The South American program will follow the U.K. roll out, which is planned for this year and is being spearheaded by ITVS GE. ITVS GE represents “Matt Hatter Chronicles” in the U.K., Eire, Australia and New Zealand.
“We are delighted to be representing ‘Matt Hatter Chronicles’ in LatAm,” says Celso Rafael, executive vice president, Exim. “This dynamic property has enormous L&M potential and will be a key focus for Exim this year as we implement a comprehensive 360-degree, cross-platform strategy to establish Matt Hatter as the hottest boy’s brand
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