Exhart will produce Angry Birds garden stakes, chimes, statuary, accessories and lighting. Product will be available in spring 2013 across all retail channels.
“We are excited to join the ever-growing Rovio family,” says Michael Weiser, executive vice president, sales and marketing, Exhart. “Birds have been a great category within our product line and these colorful and popular birds will be some of our best sellers.”
“Exhart will be a great addition to the Rovio family, and we think our fans will get a kick out of these fun Angry Birds garden products,” says Ville Heijari, vice president of franchise development, Rovio.
The deal was brokered by licensing agent Brand Central on behalf of Exhart.
