April 6, 2018
Weight Watchers International has appointed Dana Kuperman to the newly formed position of director of licensing business development. Under Kuperman’s leadership, the organization will accelerate the efforts to build a pipeline of new licensees that extend the Weight Watchers brand and help meet the needs of weight-conscious consumers in a variety of product categories. Kuperman will develop new licensing programs, partnerships and retail relationships with a focus on packaged foods, restaurants, food retailers and hard goods. Based at the company’s headquarters in New York City, Kuperman brings more than 15 years of experience in licensing, brand management and business development to her new role. Most recently, she served as regional director of international projects for the nonprofit education organization for Sesame Workshop.
Warner Consumer Products Promotes Ziehl
Barry Ziehl has been named senior vice president of worldwide public relationsand marketing for Warner Bros. Consumer Products. In this new role, Ziehl will continue to drive the global public relations efforts for WBCP and its affiliated entertainment brands, as well as oversee the DC Comics and franchise films marketing group within WBCP.
Ziehl will maintain his responsibilities for the global development and strategic implementation of public relations activities for worldwide licensing, retail, promotional and marketing initiatives for all properties represented by Warner Bros. Consumer Products.
Hot Topic Taps Senior Executives
Michael Crooke was named Hot Topic division president. Crooke was formerly president of Patagonia Inc. In addition, Jerry Cook was named chief operating officer of the teen apparel retailer.
American Greetings Properties Adds Two to Marketing Team
American Greetings Properties has appointed Julie Davis senior brand manager and Matt Schweitzer as brand manager. Both Davis and Schweitzer will be based out of the New York City office.
As senior brand manager, Davis will focus on building and maintaining brand awareness, developing and managing marketing programs and liaising with key internal departments. Her main responsibilities will be for classic properties, Care Bears and Holly Hobbie and emerging AGP brands such as Maryoku Yummy. As brand manager, Schweitzer will be responsible for developing and executing plans for merchandising the company’s proprietary brands with a focus on Strawberry Shortcake, Sushi Pack, Twisted Whiskers and Madballs.
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