ted role, Corcoran will spearhead a broad range of licensing and merchandising programs to extend the Paramount brand and its properties across a variety of categories such as theme parks, toys, apparel, themed restaurants, and book publishing.

Jetix Europe has promoted Dan Frugtniet to the role of regional licensing manager for the Central and Eastern European (CEE) markets.

In this newly created role, Frugtniet will be responsible for the licensing of the Jetix brand, programmes and character images in the CEE territories. He will be driving new deals with home entertainment publishers, FMCG market producers, clothing firms and toy producers.

Atlantyca Entertainment has launched a licensing division based on the success of its Geronimo Stilton title, and has named Elisa Pezzutti as the head of the new unit. In the role of manager of licensing and communications, Pezzutti will manage all category licensing and product development for the Geronimo Stilton brand and all of Atlantyca’s character brands and entertainment properties in Italy, and will work with partners to coordinate various licensing and merchandising initiatives worldwide.

Lori C. May is joining Concept One as director of licensing for all apparel brands, national brands, and character and entertainment brands. In addition, Byron Cohen will continue managing team sports and outdoor licenses as director of licensing for sports. This will include MLB, NFL, NBA, NHL, NCAA, Nascar, BASS, ESPN U, and College Gameday brands, as well as Outdoor Brands. Cohen will also be taking on some key account management responsibilities utilizing his knowledge and relationships to help build the sports business.