V&S Entertainment is taking its preschool animation property, Everything’s Rosie, to France. CPLG France will represent the licensing program for the property, where its known as “La Vie de Rosie,” in the region.
“With its playful storylines and central themes of friendship and fun, ‘La Vie de Rosie’ has a strong appeal to children and parents in France and we are confident that our new licensing program will be a hit with French consumers and retailers alike,’’ says Marina Narishkin, managing director, CPLG France. “There is already a very successful preschool licensing market in France and our new ‘La Vie de Rosie’ products will be a strong addition.”
CPLG France expects the program to launch in spring 2013. The television series premiered last month on ZouZous Kids, a part of France’s subsidiary channel France 5.
“CPLG’s knowledge of the French market is second to none and this partnership will ensure that we are perfectly positioned to get the right product out into the marketplace in order to meet the growing demand for Everything’s Rosie merchandise,” says Vickie Corner, managing director, V&S.