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Everything's Rosie to Expand in 2012

Master toy licensee, Vivid Imaginations, is developing a new range of products for the U.K. market in 2012. The line, which will include plush, plastic figurines, play-sets, multiple puzzles in a box and role play, will be launched in the Portuguese market in 2012 through distributor Giochi Preziosi Spain.

Egmont U.K. launched the first phase of Everything’s Rosie books in October, and the U.K. licensing program now has 25 licensees.

"Rosie sales are showing double digit growth week on week and we have strong plans in place across nationwide distribution to support the brand moving into 2012," says Neil Bandtock, managing director at Vivid.

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