Everything's Rosie for Danilo

Danilo Promotions will produce greeting cards, sound cards, calendars, gift wrap, bags and print on demand.

An initial range of Everything’s Rosie products will hit stores this summer, with the full range rolling out across the U.K. in the first quarter of 2013.

“We are excited to join the growing list of Everything’s Rosie licensees and to be working on such a fun and visually vibrant show that already enjoys a huge TV audience,” says Trevor Jones, licensing director, Danilo.

The deal further expands the consumer products program for the brand, which currently has more than 40 licensees in the U.K. and Spain for products including toys, games, publishing, and DVDs.