Everlast Worldwide Inc. will come to market in the third quarter with a rebranding effort to build on its status as a premier athletic company. The new integrated marketing effort will reveal a refreshed logotype, a new icon, corporate colors and tagline, “GREATNESS IS WITHIN,” via print, out-of-home, and Internet advertising campaigns. Everlast will further communicate this rebranding effort in 2008 on all product packaging and communication materials worldwide.