Everlast Worldwide signed an exclusive, multi-year equipment and apparel contract with current WBA super middleweight champion, Andre Ward. Under the agreement, Ward will exclusively train with Everlast equipment and apparel, as well as play a feature role in direct-to-consumer and retail marketing initiatives.
“Andre Ward is the perfect brand ambassador for Everlast,” says Matt Cowan, vice president of marketing and products for Everlast. “He is a champion in every sense of the word. Ward had a near perfect amateur record, won an Olympic gold medal for his country and now holds a world title along with an undefeated professional record. His accomplishments in the ring speak for themselves and aside from being a world-class athlete, we consider Andre a world-class human being. ”
“Becoming part of the Everlast family has been a goal of mine since I began boxing at the age of 10,” says Ward. “Everlast has always been supportive of me throughout my career, and to now partner with the most trusted brand in boxing is truly an honor. I look forward to becoming one of the faces of Everlast and continuing in the tradition of champions for the brand."