The multi-year deal sees One Entertainment with the rights to license, market and promote club-branded merchandise and product collections featuring the teams' logos and creative assets. Prospective categories include apparel, novelty items, accessories, toys and games, food and beverage and stationery.
"One Entertainment is thrilled to be a part of such an extraordinary development that involves soccer expansion in North America," says David Gebel, managing partner of One Entertainment. "All three of these teams truly represent the most exciting attributes of the game—a fusion of excellence, history and a phenomenal roster of players. The merchandising program for Manchester United, F.C. Barcelona and Juventus will represent a major opportunity to tap into both the soccer and fashion/lifestyle potential of these brands."
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