European Brand Show Offers Free Seminar

Brand Licensing 2007, the only pan-European event dedicated to brand licensing, is extending to trade show attendants complimentary access to a 10-session seminar, featuring tips and guidance from industry leaders that will teach executives how to maximize their brand’s licensing potential. The two-day program will include topics such as brand protection for art and design, royalties and pricing strategies, and trend spotting in Internet-launched brands and characters—free for convention attendants. Brand Licensing Europe 2007 will take place Oct. 2 to 3 in London.