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Established Brands Gets Fancy Nancy

Established Brands has received the rights to Fancy Nancy, the New York Times bestselling children’s book series from HarperCollins Children’s Books. Established Brands will further the “fanciful” fun of Fancy Nancy for families across the U.S. and Canada with a comprehensive, licensing and merchandising program for the chart-topping children’s brand. 

Under its new multi-year agreement with HarperCollins, Established Brands will further develop the whimsical world of Fancy Nancy in numerous product categories, including toys, apparel and accessories, bedding, stationery, paper party goods and much more. 

“We're very excited to work with HarperCollins to extend the popularity of the one-and-only Fancy Nancy," says Bob Traub, president, Established Brands. “We look forward to opening a ‘new chapter’ in the Fancy Nancy success story with a wide array of products that will give kids and families the chance to interact with and enjoy the property in all new ways.”

More than 20 million Fancy Nancy books have been sold to date. The 50th book went on sale in February and debuted at No. 1 on the New York Times best-sellers list.

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