Estée Lauder has unveiled its Mad Men makeup collection, inspired by the AMC TV series. Brand Sense Partners brokered the deal on behalf of AMC and Lionsgate Television.
Products include limited edition crème rouge and a fluted gold mini bullet of lipstick. Both products will launch next month in time for the debut of the show’s fifth season. Another limited edition collection for season six is already in development.
“Quite frankly, we’re crazy for the show,” says Jane Hertzmark Hudis, global brand president, Estée Lauder. "We’ve always felt like there’s a connection between ‘Mad Men,’ the Estée Lauder brand and Estée herself. The ‘60s were our heyday as well."