This partnership marks the American sportswear brand's first foray into the beauty industry.
“Tory Burch is more than an innovative designer; she’s a lifestyle brand. Tory empowers women with her clothes, creativity and experimentation of modern designs,” says Veronique Gabai-Pinsky, global brand president, Aramis and Designer Fragrances. “She has an inspiring and affordable sensibility that we know will transcend into the fragrance industry.”
“I’m thrilled to partner with The Estée Lauder Companies, an iconic company that has been a tremendous inspiration to me in business and philanthropy,” says chief executive officer and designer Tory Burch. “Fragrance is a natural extension of our brand. We will create unique fragrances that complement a woman’s innate beauty. Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."