ESPN to Launch X-Games Clothing In Canada

ESPN Consumer Products will launch a collection of X Games-branded apparel produced by Total Kids Wear. The clothing will be sold exclusively at Canadian retailer The Bay beginning Aug. 25. The line—which is targeted to tweens and teens—will feature screen-printed T-shirts, polar fleece, and hoodies, with more product to be released for the holiday season. Price points range from CAD$19.99 for a T-shirt to CAD$24.99-29.99 for fleece hoodies. The clothing will complement the X Games-branded sporting equipment sold at Wal-Mart Canada, including skateboards, bikes, and protective gear.