ESPN Consumer Products will launch a collection of X Games-branded apparel produced by Total Kids Wear. The clothing will be sold exclusively at Canadian retailer The Bay beginning Aug. 25. The line—which is targeted to tweens and teens—will feature screen-printed T-shirts, polar fleece, and hoodies, with more product to be released for the holiday season. Price points range from CAD$19.99 for a T-shirt to CAD$24.99-29.99 for fleece hoodies. The clothing will complement the X Games-branded sporting equipment sold at Wal-Mart Canada, including skateboards, bikes, and protective gear.

“As ESPN continues to expand the X Games franchise around the world, Canada has become one of our key markets,” says Francisco Arenas, director, International ESPN Consumer Products. “A successful sporting goods and accessories programs at Wal-Mart and now the launch of apparel at The Bay will further strengthen the global position of the X Games brand.” The Bay will have a dedicated space for X Games merchandise in each of the 71 stores and will have X Games Motobike and Skateboard giveaways to promote the brand.