Entertainment One has signed Big Balloon as the leading toy partner for Peppa Pig in Australia, with products set to launch in the second quarter of 2012.
Big Balloon will be distributing the range of toy products from international partners including Character Options and Ty. Penguin is on board as the property’s publishing partner in Australia.
"We are very excited to partner with eOne, Merchantwise and Character Options on the launch of Peppa Pig," says Chris Loverso, sales and marketing director of Big Balloon. "With Peppa Pig the No. 1 girls’ preschool brand in the U.K. for the past three years, we believe with the right attention, Peppa Pig can become a real surprise packet in the Australian market and a stable long term brand."