eOne Names Head of U.S. Licensing

In her new role, Bennett will be responsible for managing business plans, budgets and revenue goals that will be integrated into eOne’s wider business objectives for Peppa Pig and other eOne properties. In addition, she will spearhead North American licensing programs for eOne properties from the TV, film and music divisions.

Previously, Bennett served as executive vice president of licensing and brand development for CCI Entertainment and vice president of merchandising and licensing at Alliance Atlantis.

“We’re delighted to welcome Jennifer on board,” says Andrew Carley, head of licensing at Entertainment One. “She brings fifteen years of brand management experience and valuable relationships with licensees and retailers across the States that will be crucial to the North