Entertainment One has appointed Jennifer Bennett as vice president of licensing and merchandise for North America. Bennett will be based in eOne’s Los Angeles office and report to Andrew Carley, head of licensing at eOne.

In her new role, Bennett will be responsible for managing business plans, budgets and revenue goals that will be integrated into eOne’s wider business objectives for Peppa Pig and other eOne properties. In addition, she will spearhead North American licensing programs for eOne properties from the TV, film and music divisions.

Previously, Bennett served as executive vice president of licensing and brand development for CCI Entertainment and vice president of merchandising and licensing at Alliance Atlantis.

“We’re delighted to welcome Jennifer on board,” says Andrew Carley, head of licensing at Entertainment One. “She brings fifteen years of brand management experience and valuable relationships with licensees and retailers across the States that will be crucial to the North American expansion of both Peppa Pig and eOne’s other properties. Having a dedicated person on the ground is integral to our plans to establish eOne as a major player in North America.”