Aimed at the U.K. preschool market, Igloo’s line will include four story books, two touch and feel books, a soundboard book and an annual. The line will begin to hit stores in August.
A range of Humf plush toys is currently in development by toy partner Aurora World and will launch at retail this September.
“The launch of Humf’s first published range represents a significant landmark in the brand’s licensing program and we’re extremely pleased with the books that Igloo has produced,” says Andrew Carley, head of licensing at Entertainment One.
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