Igloo Books debuts its initial line of books based on Humf, eOne's preschool property, at the London Book Fair next week.

Aimed at the U.K. preschool market, Igloo’s line will include four story books, two touch and feel books, a soundboard book and an annual. The line will begin to hit stores in August.

A range of Humf plush toys is currently in development by toy partner Aurora World and will launch at retail this September.

“The launch of Humf’s first published range represents a significant landmark in the brand’s licensing program and we’re extremely pleased with the books that Igloo has produced,” says Andrew Carley, head of licensing at Entertainment One.