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eOne Cements Apparel Partnership

As the newly appointed apparel licensee for Ben and Holly’s Little Kingdom, Blues will produce a collection of leisurewear for the U.K. market, including casual clothing, knitwear, outerwear and swimwear.

Blues, which has represented Peppa Pig in apparel for the last five years, has renewed the partnership for an additional three years. The deal extension will see the clothing firm continue to develop designs that ensure the brand’s apparel line evolves with future fashion trends.

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