Entertainment Rights has appointed 3DBA its sales partner across the portfolio for the delivery of key brands into themed attractions.

The focus of the long-term partnership is to position ER properties as permanent fixtures in theme parks and outdoor leisure attractions worldwide. ER will work with 3DBA to develop and supply multiple format attractions including interactive water rides, dark rides, and 4D multi-sensory cinema experiences. The strategy will focus on both singular installations and larger themed areas, and retail opportunities.

The first attraction in development—George of the Jungle Splash Battle, an interactive family water ride—was showcased last month at the Euro Amusement Show in Nice. Designs and plans for further attractions in development will be featured at the upcoming Dubai Entertainment & Leisure show, IAAPA Asian Expo in Macau, and IAAPA Orlando later in the year.