UK rights company Entara has adopted the Parthenon Entertainment Group name, following the merger of the businesses.

All Entara’s properties including Magic Roundabout, Domo, the Puppy in my Pocket toy brands, HABBO, Jakers!, and Those Scurvy Rascals will be managed within a Parthenon Entertainment Group structure, which includes both a factual and children’s IP portfolio.

The business has appointed brand and licensing consultant Caroline Mickler to advise and assist in building the group’s licensing opportunities.