April 6, 2018
Eveready Battery and Trau & Loevner have partnered for a range of T-shirts and more featuring the Energizer Bunny. The deal was brokered by Nancy Bailey & Associates.
The line will also include fleece and hoodies for men and women. A release date will be announced soon.
"From advertising icon to Macy's Thanksgiving Day Parades, the Energizer Bunny has truly become a nationally-loved symbol," says Barbara Lueckenotte, brand manager of new products for Energizer. "He is now turning 21 and is reaching both long-time fans and a whole new generation of followers through his new Facebook page, so expanding into the apparel arena is a great fit."
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