Endemol announced a partnership with Major League Baseball for a web series. Endemol USA, MLB and marketing agency Hill Holiday will co-develop a live interactive experience for sports fans. Endemol USA will produce the webisodes, which will be distributed on MLB.com and shared through social media outlets.
The web series launch will include a casting call for an MLB dream job as a New York-based blogger for an entire baseball season. The winner will blog opinion, interact with fans through social media and appear in online videos, webisodes and on TV.
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