In the deal, Endemol USA will be responsible for co-production of the social game, as well as secure sponsorships and brand integrations. 6waves will manage the development and distribution of the game. Meanwhile, Bryant, who has developed and starred in a Web series with Endemol, will help with creative development.
The social game will offer fans the opportunity to win prizes, including Bryant-autographed memorabilia and tickets to attend a Lakers game.
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