Inspirare will develop fashion accessory ranges based on the French TV show “Miss France,” a series which follows the country’s largest and longest running beauty competition.
The Miss France fashion jewelry collection will launch in 36 House of Fraser stores around the U.K. The deal is the first of three planned fashion accessories life style collections for the brand.
“Miss France is the perfect brand to translate to a range of fashion accessories and Ispirare Accessories is the ideal partner to bring the ideas to life,” says Olivier Gers, chief executive officer of Endemol Worldwide Brands. “The fact that the jewelry collection will launch in the renowned House of Fraser stores around the country is hugely exciting and we’re expecting interest from international clients at the Brand Licensing Expo later this month.”
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