Endemol has launched Endemol Nordic, headquartered in Stockholm, to produce local versions of Endemol’s global formats for broadcasters across the region and to generate new formats for local and international markets.

Michael Porseryd, formerly vice president and chief operating officer of Metronome, has been appointed chief executive officer of Endemol Nordic and further senior appointments will be announced soon.  

“This is the first time Endemol has had a fully owned operation in this key region of the international market,” says Ynon Kreiz, chairman and chief executive officer of Endemol Group. “The launch of Endemol Nordic will create another European platform for our content portfolio and introduce a further source of creativity within our global network. Michael Porseryd has an exceptional track record of building businesses and delivering ratings in the region and we’re extremely fortunate to have someone of his caliber leading this new venture.”