CA Media, the Asian investment arm of The Chernin Group, and Endemol have announced a strategic alliance in which CA Media has acquired a 49 percent stake in Endemol India.

CA Media and Endemol’s strategy is to build Endemol India in India across television, film and digital content.

Deepak Dhar, who has been managing director of Endemol India since 2007, will continue to lead the company and has been promoted to chief executive officer. 

Founded in 2006 and based out of Mumbai, Endemol India includes such shows in its portfolio as “Bigg Boss” (India's version of “Big Brother), “Fear Factor,” the talent show “Laughter Challenge” and “Deal or No Deal.” 

Key strategic priorities for Endemol India include establishing a strong presence in the Indian film sector, as well as expanding their presence in scripted and regional television. CA Media’s backing provides Endemol India with extensive operational experience and the financial resources to execute their growth strategy. At the same time Endemol India will continue to produce and exploit Endemol’s global portfolio of formats and IP.

“India represents a significant opportunity for Endemol, and our collaboration with CA Media strongly positions us to become the region’s largest content producer,” says Just Spee, chief executive officer, Endemol Group. “With his far-reaching experience and expertise in the market, Deepak is the ideal candidate to lead this project and we are excited to be working with CA Media and The Chernin Group.”