Encyclopaedia Britannica to Brand Interactive Science Books

The initial book series, called the Britannica Illustrated Science Library, will feature eight topics from sea life and the human body to technology. The books incorporate SD-X technology, where kids can place an SD-X pen on a word or picture to hear facts and sounds.

"This is a great opportunity for us to add an audio component to our top-selling science library," says Steve Gilberg, executive director of international licensing for Encyclopaedia Britannica. "Of course, this is only the beginning. We're looking for every way possible to use today's technologies to help students learn better and to enjoy the experience, whether it's through books, multimedia, toys or any other format that works."