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Elvis Presley Enterprises Signs Five New Deals

Elvis Presley Enterprises signed five new international partners: Celebrities Entertainment (Europe); Vega Brands (South America); HW Brands (Israel), Infiniss (Korea) and Merchantwise Pty. (Australia and New Zealand).

The Elvis brand has 175

The Elvis brand has 175 licensees worldwide selling products in 122 countries with more than 7,000 active skus or products in the marketplace.

“The demand for Elvis product internationally continues to grow every year,” says Carol Butler, vice president of international licensing at Elvis Presley Entertainment.  “With such high interest and activity we’ve found it necessary to expand our international agents.  We look forward to working with them all.”

This year marks the 55th anniversary of many Elvis firsts, including his first RCA single “Heartbreak Hotel," his first album, "Elvis Presley," his first movie, "Love Me Tender," and his first television appearances on The Dorsey Brothers' "Stage Show," "The Milton Berle Show," "The Steve Allen Show" and "Ed Sullivan."

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