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ELA to Rep Jay at Play

LA-based Entertainment Licensing Associates will represent the Jay at Play portfolio of kid’s brands, which includes Happy Nappers, Totally KooKoo, KooKoo Birds, KooKoo Kennels and Little Miss Muffin.Launched almost a year ago at retail, the Happy N

Launched almost a year ago at retail, the Happy Nappers line of plush was recently named by Toys 'R' Us as its No. 1 Hot New Toy.

Totally KooKoo, a line of collectibles including plush characters, KooKoo Birds and KooKoo Kennels are currently exclusive to Toys 'R' Us, and will be available to all major mass-market retailers in October. 

The Little Miss Muffin doll line will initially be available exclusively at Toys 'R' Us this fall and eventually roll out to other major mass market retailers.

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