April 6, 2018
Egmont has embarked on a major marketing push for its Thomas & Friends story library series, with promotions in House of Fraser, The Guardian and Starbucks, to mark the 65th anniversary of Thomas the Tank Engine.
"The involvement of these high-profile brands, the first time Egmont has partnered with them, highlights the ongoing popularity of Thomas the Tank Engine and we are proud to be involved in the 65th anniversary of this iconic property," says Nikki Causer, head of marketing for Egmont Publishing Group.
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