Egmont now has the highest percentage share of the primary girls and pre-teen markets by both volume and retail sales value. A robust publishing strategy from Egmont has seen a double-digit growth for
magazine this period, with a circulation of 74,013, up 15.6 percent period-on-period and 5.7 percent year-on-year. A focus on must-have value issues, exciting and on-brand cover mounts, strong content and covers, plus great retail listings has helped. Strong retail promotions in all major grocery outlets have also spurred sales.
"In what remains a challenging and competitive market, Egmont is very pleased to have recorded yet another excellent set of ABC circulation figures," says Debbie Cook, director of magazines at Egmont Publishing Group. "Egmont Girls Group has continued to push for aggressive
Go Girl, Disney Princess
magazines helping us secure the highest percentage share of primary girls and pre-teen markets.
remains a hugely popular brand for boys, hence the official magazine continues to go from strength to strength. Certainly these results reinforce how well placed Egmont is to attract and retain big brands and licenses and convert them into market-leading magazines."
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