Educational Adventures Fires Up Multiple Deals

Educational Adventures launched a new relationship with Kidde for a national multiyear sponsorship campaign designed to further fire safety awareness and promote Kidde branded products in the family market. The multifaceted campaign will also include three 30-second commercials to promote Kidde products and provide home safety messages; a series of 15-second fire safety tags to be integrated within the “Danger Rangers” episodes airing on public television; and a series of 30-second public-service spots to be incorporated into the “Danger Rangers” programming available on Video On Demand.