Walmart, which last year marketed an exclusive program with the Eagles, is now heavily promoting AC/DC with a special in-store merchandise kiosk, called Rock Again, as well as pop-up stores in MTV Stores in New York City and Los Angeles. According to Walmart and Columbia Records, more than 780,000 units of Black Ice have been sold in the U.S. since its release Oct. 20 and the new CD also represents the fastest-selling album for Walmart this year.
Walmart reported that music sales "witnessed the first positive comp sales in months and young men’s apparel saw sales get even hotter. The value Walmart has emphasized with the launch of this new section in each AC/DC Rock Again Store—combining music,
Hot Topic launched a new music site called ShockHound that features millions of MP3s, music videos, content and licensed band merchandise for various artists from major record labels including Universal Music Group, Sony BMG, Warner Music Group and EMI Music, and other independent labels.
And while it won't be available until late 2009, The Beatles/Apple Corp. for the first time has licensed their music on a digital platform to MTV Games and Rock Band-developer Harmonix.
EMI Music, Harrisongs and Sony/ATV Music Publishing also are included in the new partnership for the Rock Band video game.
These are just a few examples, but it's obvious that music is a growth category for licensing and a critical merchandising strategy for increasing traffic and sales at retail not only for the holiday season but also throughout the coming year.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.