Editor's Note 51

The purchase of the great Corgi name by the great Hornby name for £7.5 million (see story below) brings together two iconic UK brands in the collectibles and hobby fields. Despite its recent Hong Kong-based ownership, Corgi has remained quinte

April 6, 2018

The purchase of the great Corgi name by the great Hornby name for £7.5 million (see story below) brings together two iconic UK brands in the collectibles and hobby fields. Despite its recent Hong Kong-based ownership, Corgi has remained quintessentially British, known across the globe for its die-cast models of cars from James Bond's Aston Martins to Captain Kirk's Starship Enterprise. Hornby is no stranger to licensing deals either—who else could be more appropriate to take on Thomas the Tank Engine and Harry Potter? Hornby did not use the word synergies when announcing how it was going to bring the two businesses together, but this deal seems to have been made to define that concept.



Josephine Collins


European Editor

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.