Editor's Note 36

There’s big dollars in licensing and merchandising—just ask any celebrity who has lent his name to a product line or created one of their own. Below are just some examples of last year’s big celebrity deals: Jay Z: The hip hop super

April 6, 2018

Jay Z: The hip hop superstar banked $82 million when he sold his urban apparel line Rocawear to Iconix Brand Group in a deal topping $204 million.

George Lucas: In May, Hasbro paid Lucas $200 million to buy back nearly 16 million warrants for Hasbro stock the company awarded him in 1997 as part of a Star Wars toy licensing renewal deal. What did he walk away with? A staggering $1 billion in just 20 days.

50 Cent: The rapper hooked up with Vitaminwater back in 2004, letting it sell a flavor named for him, Formula 50, in exchange for a small equity stake in the company. Three years later, Coca-Cola acquired Vitaminwater for $4.1 billion, netting the rapper $100 million a month before his 31st birthday.

Sammy Hagar: Former

Van Halen

front man Sammy Hagar pocketed $80 million in May when Gruppo Campari, maker of Campari and Skyy vodka, bought the rocker’s Cabo Wabo tequila brand in May.

So while Britney self-destructs and Lindsay falls off the wagon, the smartest celebrities are those spending

their time in boardrooms and at power lunches creating deals that will guarantee them long futures—if not in the public eye, at least with their financial advisors.

Michael Browne

Managing Editor

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