April 6, 2018
George Lucas: In May, Hasbro paid Lucas $200 million to buy back nearly 16 million warrants for Hasbro stock the company awarded him in 1997 as part of a Star Wars toy licensing renewal deal. What did he walk away with? A staggering $1 billion in just 20 days.
50 Cent: The rapper hooked up with Vitaminwater back in 2004, letting it sell a flavor named for him, Formula 50, in exchange for a small equity stake in the company. Three years later, Coca-Cola acquired Vitaminwater for $4.1 billion, netting the rapper $100 million a month before his 31st birthday.
Sammy Hagar: FormerVan Halen
front man Sammy Hagar pocketed $80 million in May when Gruppo Campari, maker of Campari and Skyy vodka, bought the rocker’s Cabo Wabo tequila brand in May.
So while Britney self-destructs and Lindsay falls off the wagon, the smartest celebrities are those spendingtheir time in boardrooms and at power lunches creating deals that will guarantee them long futures—if not in the public eye, at least with their financial advisors.
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