Editor's Note 28

During Tuesday morning’s Retail Trends Breakfast at the Private Label Manufacturers Association’s annual trade show in Chicago, executives from McKinsey & Co. presented a detailed look at their report, “New World of Brands: The Next Wave of Private Label.” According to that report, the successful private-label strategies of several large, high-performance retailers could trigger a seismic shift in the marketplace, taking private label to an unprecedented 24 percent dollar share and resulting in $55 billion in annual sales going from national brands to private label.