Editor's Note 2

In our April issue, we took a look at one of the fastest-growing trends in the licensing industry, devoting a special section to Food and Spirits. Companies ranging from Guinness to Godiva are embarking on ambitious programs, extending their well-known brand names to some rather unexpected categories. For instance, Courvoisier has invested heavily in the launch of Courvoisier L’edition Imperiale—becoming the world’s first luxury spirit brand to gain entry into the high-end fragrance market.