Editor's Note 18

The trend toward celebrity branding and marketing for retailers continues unabated. Last week alone, Steve & Barry’s announced yet another celebrity partnership, this time with tennis champ Venus Williams. This follows its recent deals with ac

April 6, 2018

The trend toward celebrity branding and marketing for retailers continues unabated. Last week alone, Steve & Barry’s announced yet another celebrity partnership, this time with tennis champ Venus Williams. This follows its recent deals with actresses Sarah Jessica Parker and Amanda Bynes. And Macy’s is hoping celebrities such as Donald Trump and Martha Stewart can help build its image. The tycoon and the domestic entrepreneur are part of a fall TV campaign featuring famous people whose product lines are sold at Macy’s department stores.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.