Editor's Note 15

Sports licensing has always been big business, but in the wake of yet another athlete-gone-wrong story dominating headlines the last few weeks, choosing the right sports figure to be associated with a product has never seemed more sensitive. Clearly,

April 6, 2018

Sports licensing has always been big business, but in the wake of yet another athlete-gone-wrong story dominating headlines the last few weeks, choosing the right sports figure to be associated with a product has never seemed more sensitive. Clearly, not every athlete has the universal appeal of David Beckham or the squeaky-clean wholesomeness of New York Met David Wright. Of course, depending on the product, sports players with an “edge” may be welcome—as long as they keep that edge in check and within the law. Backlash is always a bad thing, and in the licensing and marketing arena, it can be devastating.


 


Mike Browne


Managing Editor

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