"I Never Knew That..." is a series of books and a dedicated website highlighting stories and facts about people and places around the British Isles. The book series has a wide demographic appeal with potential product categories, including home wares, accessories and board games.
Rocket Licensing also manages "The Dangerous Book for Boys" program, which has evolved the publishing series into a wide range of products.
"The I Never Knew That..." books are written by trivia collector and quiz-question setter Christopher Winn and illustrated by Mai Osawa. To date more than half a million copies of the books have been sold, among them "I Never Knew That..." about England, Ireland, Scotland, Wales, London, Yorkshire and the Lake District.
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